A2P 10DLC Campaign Types
Comprehensive List of US A2P Campaign Types
This is a list of Standard and Special Use Case campaign categories for A2P 10DLC compliant messaging in the US. A2P 10DLC registration is part of the account setup wizard/process for customers messaging in the US & Canada. This guide is to help you determine which Use Case is best suited for your messaging requirements. If you need additional help please raise a case in the Billing & Support tab of the Text Anything Salesforce application.
Standard Campaign Use Cases
Standard use cases are those that require A2P 10DLC registration but not secondary vetting or additional tokens/certificates.
| Std Use Case | Description |
|---|---|
| Two Factor Authentication | Authentication or account verification using a unique SMS code |
| Account Notifications | Account renewals, status changes or general related customer account notifications |
| Customer Care | Customer support, account interactions, sales discussions, etc. |
| Delivery Notifications | Customer delivery status updates |
| Higher Education | Educational institution messaging campaigns |
| Marketing | Promotional content, sales offers and limited time opportunities |
| Mixed | Multi-use campaign -i.e., customer care + marketing. Note multi-use campaigns may have lower throughput and higher message fees from carriers |
| Polling and Voting | Customer surveys and polls. Not for political use. |
| Public Service Announcements | PSA’s to bring attention to given topics |
| Security Alerts | System outages, account warnings, equipment failures, etc. |
Special Campaign Use Cases
Special use cases require A2P 10 DLC registration and may require secondary vetting and/or additional certificates/tokens. This is a list of approved special use cases by AT&T and T-Mobile:
| Spl Use Case | Description | Example |
|---|---|---|
| Agents, Franchises, Local Branches | For brands that have multiple agents, franchises or offices in teh same brand vertical, but require individual localized numbers per agent/location/office that operate under a single EIN. | A car dealership network that has offices in multiple states. Each dealership has employees that manage their own number and text communications. |
| Charity | Communications for 501(c)(3) Nonprofits that provide help and raise money for charity. | The Red Cross |
| K-12 Education | Messaging for schools grades K-12. | Elementary school messaging platform. |
| Proxy | Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications. A phone number is assigned to a conversation (e.g. end-user/agent pair), rather than to a single business or individual. Both parties to the conversation send text messages to that number, which acts as a relay and protects the privacy of both users’ personal numbers. | A ride sharing service that offers anonymized messaging between passengers and drivers. |
| Emergency | Notification services to support public safety during an emergency. | A government agency sending out critical alerts during an emergency. |
| Political | Messaging for a political campaign or to steer influence. This is for 527 organizations and requires a Campaign Verify token. | A political organization sending out candidate information. |
| Social | Communication between public officials or celebrities. | A band sending out tour dates. |
| Sweepstakes | All sweepstake-related messaging. | A soft drink brand sending out sweepstake notifications. |
Pricing for Special Use Cases
AT&T and T-Mobile charge additional fees for messaging traffic not-registered for A2P 10DLC as of March 1, 2022. As a Text Anything customer, A2P 10DLC registration is part of your account setup if you follow the appropriate steps for messaging in the US & Canada.
Special use cases may have different fees associated with them than standard use cases. K-12 and Emergency special use cases may be eligible for per-message fee waivers from T-Mobile. For more information contact Text Anything by raising a case in the Billing & Support tab.
| Use Case | Campaign Registration Fees* | AT&T SMS Carrier Fees (Outbound) | AT&T MMS Carrier Fees (Outbound) | T-Mobile SMS Carrier Fees (Inbound or Outbound) | T-Mobile MMS Carrier Fees (Inbound or Outbound) |
|---|---|---|---|---|---|
| Agents; franchise; local branches | $30/month | $0.00 | TBD | $0.00 | $0.02 |
| Charity / 501(c)(3) Nonprofit | $3/month | $0.00 | $0.00 | $0.00 | $0.00 |
| K-12 Education | $10/month | $0.00 | $0.00 | $0.0060** | $0.0200** |
| Proxy | $10/month | $0.00 | $0.00 | $0.00 | $0.02 |
| Emergency | $5/month | $0.00 | $0.00 | $0.0060** | $0.0200** |
| Political | $10/month | $0.00 | $0.00 | $0.00 | $0.02 |
| Social | $10/month | TBD | TBD | $0.00 | $0.02 |
| Sweepstakes | $10/month | TBD | TBD | $0.00 | $0.02 |
Special Use Case Eligibility & Approval
Most special use cases will either require additional vetting of your organization through an external partner, or approval for the use case on a carrier-by-carrier basis. Relatedly, certain special use cases will only be available to certain types of organizations.
The table below summarizes the eligibility and approval process for 10DLC special use cases.
| Use Case | Limited to certain entity types? | Minimum Brand Score | Additional Vetting Required? | Carrier Post-Approval Required? |
|---|---|---|---|---|
| Agents; franchise; local branches | No | 25 | No | Yes |
| Charity / 501(c)(3) Nonprofit | 501(c)(3) Nonprofits | No Minimum | Yes | No |
| K-12 Education | No | No Minimum | No | Yes |
| Proxy | No | 25 | No | Yes |
| Emergency | No | 25 | No | Yes |
| Political | 527, 501(c)(4),501(c)(5),501(c)(6) Nonprofits | No Minimum | Yes 527: Campaign Verify token required 501(c)(4),(c)(5),(c)(6): No Campaign Verify token required |
No |
| Social | No | No Minimum | Yes | Yes |
| Sweepstakes | No | 50 | Yes | Yes |